Home Selling - A to Z

Whether you are selling for sale by owner (as a FSBO) or hiring a listing agent, the home selling process is identical.
Here are the steps for selling a home:
1) Choose a Listing Agent
- A listing agent will represent you and have a fiduciary responsibility to look out for your best interests.
- Interview agents and meet with at least three neighbourhood specialists.
- Negotiate your listing agreement, including term.
2) Choose your Conveyancer
- Prepare your contract of sale for your house or property.
- Give details of real estate agent chosen, price point etc
3) Get Home Ready for Sale
- Prepare your home for sale by cleaning, de-cluttering and improving curb appeal.
- Hire a professional decorator to style your home, or ask your real estate agent for help to make your home bigger, warmer, brighter … something to create the “mood”.
- Make repairs before selling.
- Protect your privacy while your home is on the market.
- If you're selling a home where pets live, think about making alternate plans for your pets.
4) Figure Out How Much Your Home is Worth
- A seller's biggest mistake is to overprice.
- Price your home in line with sold homes identified in a comparative market analysis report.
- Consider whether your market is hot, cold or neutral, and price according to the market temperature.
5) Market Your Home
- You or your agent should identify the sizzling selling points and choose advertising words to sell.
- Approve your agent's marketing campaign or figure out how to advertise your house for sale yourself.
- Take quality photographs and (if you can) put a 360-degree virtual tour online.
- Tweak marketing to increase traffic and showings.
- Post internet listings online. Your agent or you should saturate the internet with photographs and description of your home.
6) Show Your Home
- Your home will show better if you are selling in spring than selling in winter.
- Selling during the holidays will likely result in a lower sales price, regardless of what agents tell you.
- You've got only one chance - and sometimes only 3 seconds - to make a good first impression … so, think about the mood, temperature, scent, visual, lighting, food aroma etc
- Prepare for an open house and use the approach sparingly.
- Ask for buyer feedback (through your real estate agent) so you can adjust your price, condition or marketing campaigns accordingly.
7) Receive Purchase Offers and Negotiate
- Make certain that buyers who make a purchase offer are treated with respect and the offer is confirmed.
- If you receive a low offer, negotiate by issuing a counter offer - Don't ignore offers.
- Ask for a kick out clause or first right of refusal if the buyer's offer is contingent on selling a home.
- Consider making a counter offer contingent on buying a home, if market conditions warrant.
- Don't be afraid to make a full-price counter offer, if you are priced competitively.
- If you are priced right, prepare yourself for multiple offers.
8) Schedule Appraiser Appointment
- Clean the house the day before the appraiser arrives.
- If you receive a low appraisal, ask your agent about alternatives.
9) Co-operate with all Inspections
- Get ready for inspections - the home valuer, pest inspector, etc
- Ask your agent to provide you with a home inspection checklist so you will know which items an inspector will want to see.
- Expect that the inspector will want access to all areas so prepare accordingly
- Prepare as well for the final walk-through inspection.
10) Negotiate Request for Repair
- Ordinarily, sellers do not need to accept a buyer's request for repair; however, buyers can generally then cancel.
- You are entitled to a copy of the home inspection report, if the buyers request repairs.
- If you do not choose to make repairs, a buyer might instead accept a closing cost credit.
Source : Bizenews
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